1934 Augusta National Invitation Tournament Program (First Masters)
Augusta National produced a very limited number of programs for its first tournament in 1934 due to financial constraints, and fear of limited interest in the event. This lot contains one of these seldom seen 1934 programs. The 1934 Augusta Invitation Tournament program was produced to be used as an advertising tool to solicit new membership for the Augusta National Golf Club and to make some much needed revenue for Bobby Jones' start-up club. This highly treasured ephemera is in good condition presenting with lily white pages. The simple, yet expected, detracting elements to the condition of this complete program from handling is the slight darkening of the green cover around the edging and soft corners, please see images for better understanding of the condition of the publication firmly held together with a tight binding. The offered version here of the inaugural program contains the final scoring of Horton Smith in his 1934 victory. Its second printing was used post-championship as an advertising tool to solicit membership and additional tournament sponsors for the 1935 event. Under 60 copies of this program are known to exist. This highly desired, yet seldom found heirloom is the pinnacle to advance any Masters or golf collection.
Below is a excerpt from David Owen's book on Augusta and the Start of the Masters regarding the 1934 Program: "The program was forty-four pages long and contained a map of the course, descriptions of the holes (written by MacKenzie), photographs of the clubhouse and other points of interest, historical information about the property, photographs of most of the members of the club, and several dozen advertisements. It sold for twenty-five cents. Over-represented among the advertisers were the club's numerous creditors, who had been offered space in lieu of payment."
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