Vintage Hamm's Beer Bear The Champ! Golf Store Counter Display
This is a vintage Hamm's Beer easel-back counter display sign featuring the brand's iconic bear mascot in a humorous golf-themed scene titled The Champ!. Produced for the Theodore Hamm Brewing Co. of St. Paul, Minnesota, the lithographed paperboard sign depicts the bear sitting on a green while a small blue bird perched on his head hits a golf ball into the 18th hole. The composition includes a stylized backdrop of mountains and a lake, characteristic of the brand's Land of Sky Blue Waters advertising campaign. The lower third features photographic representations of a Hamm's beer can, a long-neck bottle, and a filled glass mug, alongside the slogan Hamm's...the beer refreshing. The reverse side features an unused die-cut easel for countertop display and a circular punch-out for hanging. Printed text in the lower right corner identifies the maker as THEODORE HAMM BREWING CO. • ST. PAUL, MN with ITEM NO. 214582.
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